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Even if an optimal design is produced in the mid-to-late stages of development, when the maturity of development is increasing, it is already difficult to accept the proposal between the organizations and functions. In case the optimal proposal is made with a small amount of information in the preceding stage, it will be helpful for mutual decision-making. In addition, if all members have a system and development environment that enables access and utilization of necessary data in a timely manner, it is possible to produce quick results through collaboration. To implement such a system and development environment, “digital modeling" of tangible and intangible assets will be essential and to implement an "integrated IT environment" that can access and utilize digital models. Until now, Hyundai Motor Company has not yet fully established a digital development environment that all researchers can simultaneously utilize during the concept development stage.