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Original Equipment Manufacturers (OEMs) should innovate ways to delight customers by creating affordable products with improved drive experience and occupant comfort. Vehicle refinement is an important initiative that is often take-up by the project teams to ensure that the product meets the customer’s expectations. A few important aspects of vehicle refinement include improving the Noise Vibration Harshness (NVH), ride and handling performance pertaining to the Functional Image (FI) of the product. Optimizing the suspension design variables to meet both ride and handling performance is often challenging as improving the ride will have a deteriorating effect on handling and vice-versa. The present work involves Multi-Objective Design Optimization (MDO) of the suspension system of an automotive Sports Utility Vehicle (SUV) platform considering both ride and handling requirements, simultaneously.