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This paper details the methodology used to show the importance of Low rolling resistance tires in Electric Vehicles. Fuel efficiency and range is paramount with most of the electric vehicle buyers. Although many people are now becoming aware of low rolling resistance tires but its development started way back in 1990’s. It is always challenging to achieve low rolling resistance in smaller tires of size 12 inch or 13 inch along meeting the other critical vehicle parameters such as ride and handling, NVH, durability and many more. The reduction in rolling resistance can also affect the traction properties of tires. In case of very low rolling resistance tires the traction will be very less but it can badly affect the other vehicle parameters. Selection of tires further depend upon the RWUP (Real World Usage Profile). It means the vehicle is targeted for which region and what is the condition of roads there.

Indian Automobile Industry has started using Six Sigma for Vehicle Design and process improvement to compete with Global competition. This Paper describes how the Tools of Six Sigma shall be used as an Effective Tool for both redefining the Design and the Process Improvement. This Paper talks on the evolution of DMADV approach in Indian Automobile Industry compared to the related Trends in Other Manufacturing Sectors. The Author describes how the warranty failures in Commercial Segment Vehicle Category which was the selling talk for the Competition was addressed in Leading Indian Automobile OEM. As this Failure was adversely impacting customer satisfaction and no solution seemed forthcoming, top Management indicated to use a radically different approach to solve the problem within a years’ time.