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Nowadays automotive cabin comfort has become a necessity rather than an optional feature, with customers demanding more comfort features. Thermal comfort becomes an essential part of this expectation. Since steering wheel is the first surface that the driver will touch once he enters the vehicle, maintaining thermal comfort of steering wheel becomes important, especially in tropical countries like India where a car parked in hot weather can get significantly warm inside. In this work, two design concepts for automotive steering wheel thermal control based on thermoelectric effect are depicted along with a detailed mathematical model. Thermoelectric coolers were selected for this purpose as it is solid state, compact & scalable solution to achieve rapid cooling rates. This was the desired feature expected from an integration standpoint in automotive architecture.