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Traditionally, vehicle ride and comfort is evaluated, subjectively as well as objectively. Based on the outcome of subjective and objective tests, it is refined by optimizing primary suspension system, secondary suspension system, seating system, rubber bushings, frame and BIW for mass, stiffness, damping, geometry etc. Many a time subjective assessment results stands in contradiction to the objective assessment results; emphasizing need for having good correlation between subjective and objective test results. In such cases, it is ambiguous to decide suitable design refinement action and can lead to no improvement situation. Hence, it is essential to have concurring test procedures for subjective and objective ride evaluation. This paper describes a novel methodology to address the above said challenge. There are defined set of test events and measurement data points to be used in subjective and objective testing.