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This paper presents results of two surveys, namely, a photographic measurements survey and a rider survey, conducted to determine how the type and origin of a motorcycle related to motorcycle dimensions, rider characteristics, seating posture, and motorcycle controls and displays. In the photographic survey, 12 most popular motorcycles covering three types (cruiser, sport, and touring) and three origins (Europe, Asia and North America) were measured from photographs taken in a standardized procedure with and without a rider. The data showed that the Asian and North American cruisers were very similar in all dimensions. These include seat height, seat to handlebar location, seat to foot rest location, foot rest size, and handgrip stance. This resulted in similar rider posture. North American sport motorcycles were more like cruisers than the Asian and European sport motorcycles.

The objective of the paper is to present a unique design approach and its outputs: the design concepts for automotive center consoles for a near term SUV that can be produced in 2-3 years, and the second for, a more futuristic SUV, that could be produced in 10 or more years. In the first phase of this two phase project, we benchmarked center consoles from a number of existing and concept vehicles, analyzed available data (e.g. J.D. Power customer feedback surveys), and conducted studies (e.g. survey of items stored in the vehicles, item location preferences in the console area) to understand customer/user needs in designing the center consoles. In the second phase, we provided the information generated in the first phase to four groups of student teams who competed to create winning designs of the center consoles.