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The automotive industry is expected to accelerate the transition to revolutionary products, rapid changes in technology and increasing technological sophistication. This will require engineers to advance their knowledge, connect and integrate different areas of knowledge and be skilled in synthesis. In addition, they must learn to work in cross-disciplinary teams and adopt a systems approach. The College of Engineering and Computer Science (CECS) at the University of Michigan-Dearborn (UM-Dearborn) responded by creating interdisciplinary MS and Ph.D. programs in automotive systems engineering (ASE) and augmenting them with hands-on research. Students at the undergraduate level can also engage in numerous ASE activities. UM-Dearborn's ASE programs offer interesting and possibly unique advantages. The first is that it offers a spectrum of ASE degree and credit programs, from the MS to the Ph.D. to continuing education.

This paper presents results of a research project conducted to develop a methodology and to refine the specifications of a small, low mass, low cost vehicle being developed at the University of Michigan-Dearborn. The challenge was to assure that the design would meet the needs and expectations of customers in three different countries, namely, China, India and the United States. U.S, Chinese and Indian students studying on the university campus represented customers from their respective countries for our surveys and provided us with the necessary data on: 1) Importance of various vehicle level attributes to the entry level small car customer, 2) Preferences to various features, and 3) Direction magnitude estimation on parameters to size the vehicle for each of the three markets.