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The use of accurate tire material properties is a major requirement for conducting a successful tire analysis using finite element method (FEM). Obtaining these material properties however poses a major challenge for tire modelers and researchers due to the complex nature of tire material and associated proprietary protections of constituent material properties by tire manufactures. In view of this limitation, a simple and effective procedure for generating tire materials data used in tire finite element analysis (FEA) is presented in this paper. All the tire test specimens were extracted from a tire product based on special considerations such as specimen dimension and shape, test standard, precondition of specimen and test condition for cords. The required material properties of tire rubber component, including hyperelasticity and viscoelasticity were obtained using simple uni-axial tension test.