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For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

Over half of the greenhouse gas (GHG) emissions in the United States come from the transportation and electricity generation sectors. To analyze the potential impact of cross-sector cooperation in reducing these emissions, we formulate a bi-level optimization model where the transportation sector can purchase renewable energy certificates (REC) from the electricity generation sector. These RECs are used to offset emissions from transportation in lieu of deploying high-cost fuel efficient technologies. The electricity generation sector creates RECs by producing additional energy from renewable sources. This additional renewable capacity is financed by the transportation sector and it does not impose additional cost on the electricity generation sector. Our results show that such a REC purchasing regime significantly reduces the cost to society of reducing GHG emissions. Additionally, our results indicate that a REC purchasing policy can create electricity beyond actual demand.

Computer programs and models are playing an increasing role in simulating vehicle crashworthiness, dynamic, and fuel efficiency. To maximize the effectiveness of these models, the validity and predictive capabilities of these models need to be assessed quantitatively. For a successful implementation of Computer Aided Engineering (CAE) models as an integrated part of the current vehicle development process, it is necessary to develop objective validation metric that has the desirable metric properties to quantify the discrepancy between multiple tests and simulation results. However, most of the outputs of dynamic systems are multiple functional responses, such as time history series. This calls for the development of an objective metric that can evaluate the differences of the multiple time histories as well as the key features under uncertainty.

Simulation based design optimization has become the common practice in automotive product development. Increasing computer models are developed to simulate various dynamic systems. Before applying these models for product development, model validation needs to be conducted to assess their validity. In model validation, for the purpose of obtaining results successfully, it is vital to select or develop appropriate metrics for specific applications. For dynamic systems, one of the key obstacles of model validation is that most of the responses are functional, such as time history curves. This calls for the development of a metric that can evaluate the differences in terms of phase shift, magnitude and shape, which requires information from both time and frequency domain. And by representing time histories in frequency domain, more intuitive information can be obtained, such as magnitude-frequency and phase-frequency characteristics.

As the world's largest auto producer and consumer, China is both the most promising and complex market given the country's rapid economic growth, huge population, and many regional and segment preference differences. This research is aimed at developing data-driven demand models for customer preference analysis and prediction under a competitive market environment. Regional analysis is first used to understand the impact of geographical factors on customer preference. After a comprehensive data exploration, a customer-level mixed logit model is built to shed light on fast-growing vehicle segments in the Chinese auto market. By combining the data of vehicle purchase, consideration, and past choice, cross-shopping behaviors and brand influence are explicitly modeled in addition to the impact of customer demographics, usage behaviors, and attributes of vehicles.

Available methodologies for model bias identification are mainly regression-based approaches, such as Gaussian process, Bayesian inference-based models and so on. Accuracy and efficiency of these methodologies may degrade for characterizing the model bias when more system inputs are considered in the prediction model due to the curse of dimensionality for regression-based approaches. This paper proposes a copula-based approach for model bias identification without suffering the curse of dimensionality. The main idea is to build general statistical relationships between the model bias and the model prediction including all system inputs using copulas so that possible model bias distributions can be effectively identified at any new design configurations of the system. Two engineering case studies whose dimensionalities range from medium to high will be employed to demonstrate the effectiveness of the copula-based approach.

Computer Aided Engineering (CAE) has become a vital tool for product development in automotive industry. Increasing computer models are developed to simulate vehicle crashworthiness, dynamic, and fuel efficiency. Before applying these models for product development, model validation needs to be conducted to assess the validity of the models. However, one of the key difficulties for model validation of dynamic systems is that most of the responses are functional responses, such as time history curves. This calls for the development of an objective metric which can evaluate the differences of both the time history and the key features, such as phase shift, magnitude, and slope between test and CAE curves. One of the promising metrics is Error Assessment of Response Time Histories (EARTH), which was recently developed. Three independent error measures that associated with physically meaningful characteristics (phase, magnitude, and slope) were proposed.

Computer Aided Engineering (CAE) has become a vital tool for product development in automotive industry. Various computer models for occupant restraint systems are developed. The models simulate the vehicle interior, restraint system, and occupants in different crash scenarios. In order to improve the efficiency during the product development process, the model quality and its predictive capabilities must be ensured. In this research, an objective model validation metric is developed to evaluate the model validity and its predictive capabilities when multiple occupant injury responses are simultaneously compared with test curves. This validation metric is based on the probabilistic principal component analysis method and Bayesian statistics approach for multivariate model assessment. It first quantifies the uncertainties in both test and simulation results, extracts key features, and then evaluates the model quality.

This paper focuses on the methodology development and application of reliability-based design optimization to a vehicle exhaust system under noise, vibration and harshness constraints with uncertainties. Reliability-based design optimization provides a systematic way for considering uncertainties in product development process. As traditional reliability analysis itself is a design optimization problem that requires many function evaluations, it often requires tremendous computational resources and efficient optimization methodologies. Multiple functional response constraints and large number of design variables add further complexity to the problem. This paper investigates an integrated approach by taking advantages of variable screening, design of experiments, response surface model, and reliability-based design optimization for problems with functional responses. A typical vehicle exhaust system is used as an example to demonstrate the methodology.