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The Deep Orange program immerses automotive engineering students into the world of an OEM as part of their 2-year graduate education. In support of developing the program’s seventh vehicle concept, the students studied the sponsoring brand essence, conducted market research, and made a heuristic assessment of competitor vehicles. The upfront research lead to the definition of target customers and setting vehicle level targets that were broken down into requirements to develop various vehicle sub-systems. The powertrain team was challenged to develop a scalable propulsion concept enabled by a common vehicle architecture that allowed future customers to select (at the point of purchase) among various levels of electrification best suiting their needs and personal desires. Four different configurations were identified and developed: all-electric, two plug-in hybrid electric configurations, and an internal combustion engine only.

Autonomous vehicles have the potential to provide mobility to individuals who experience transportation disadvantages due to the inability to drive as a result of physical, cognitive or visual limitations/impairments as well as able-bodied individuals with no/limited desire to drive. Individuals who do not have easy access to transportation have social, academic, health, and career disadvantages in comparison to their peers. Fully autonomous vehicles have the potential to offer mobility solutions to these individuals. A user-centered design approach was utilized by a multidisciplinary team of engineers, human factors specialists, and designers to develop future vehicle features for a broad range of users.