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The environmental issues confronting the automotive industry are legion at a time when the industry has not been in the best position to respond. Concerns have been raised that the industry needs to be producing “green mobility products” without definition, specificity, or expression of customer need. Business infrastructure and the regulatory landscapes are uncertain, but likely to be restrictive for the automotive sector, especially with regard to the environment and green issues. Actions the automotive industry could consider include: develop a common dictionary of terms related to “green mobility products”; address the issues affecting the industry before regulations are imposed; make the Mobility Sector part of the solution; focus on being environmentally responsive, cost-saving, and time-sensitive; and assure that the Mobility Sector is recognized as a leader for new, green technology.