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The future deployment of safety-oriented Dedicated Short Range Communications (DSRC) technology may be hindered due to the so-called “Market Penetration” problem: as a wireless network built from scratch, there is lack of value to consumers who are early adopters. In this paper, we explore potential applications that can be supported during the initial phase of vehicular ad-hoc network (VANET) deployment, i.e., sparsely populated VANETs. We show that delay-insensitive information sharing applications are promising since they only require opportunistic network connections (in contrast to safety applications that require “always on” connectivity). This is done via “gossip spread” information distribution protocols by which DSRC vehicles cache and then exchange the information while in range of other DSRC vehicles or road side units. This approach is especially attractive since the number of communicating vehicles will be very small during early deployment years.

This research examined driver acceptance and behavior associated with Speed Limit and Curve Advisor systems, including influences on speed choice. Drivers experienced messages from an emulated Speed Limit and Curve Advisor system during a 2-hour public road drive. Driver tolerance for system errors and message conflicts was also studied by manipulating the accuracy of the information provided by the system. Messages were presented using either a Head-Up Display or on an in-dash Driver Information Center. Results indicate that drivers liked having speed limit information continuously available to them while driving, but the information provided by the Speed Limit Advisor did not significantly influence or alter drivers' speed choice or deceleration profiles in comparison to driving without the system.

Alternative implementations of a Rear Cross Traffic Alert (RCTA) system intended to actively notify drivers of the presence of rear cross-path traffic when backing were evaluated in naturalistic settings. The feature is one of several emerging technologies designed to assist drivers when backing - in this case, enhancing drivers' awareness of traffic approaching from the rear. The study allowed performance under a range of RCTA system driver interface implementations to be contrasted with conventional and wide Field of View (FOV) Rear Vision systems. Evaluations were conducted using a sample of 70 drivers under naturalistic settings and environments with repeated exposures to backing tasks. The study also made use of a staged conflict situation with a confederate vehicle in order to more precisely quantify driver behavior and system usage across drivers under controlled conflict situations.

Vehicle-to-vehicle (V2V) communication systems can enable a number of wireless-based vehicle features that can improve traffic safety, driver convenience, and roadway efficiency and facilitate many types of in-vehicle services. These systems have an extended communication range that can provide drivers with information about the position and movements of nearby V2Vequipped vehicles. Using this technology, these vehicles are able to communicate roadway events that are beyond the driver's view and provide advisory information that will aid drivers in avoiding collisions or congestion ahead. Given a typical communication range of 300 meters, drivers can potentially receive information well in advance of their arrival to a particular location. The timing and nature of presenting V2V information to the driver will vary depending on the nature and criticality of the scenario.

General Motors (GM) and the Virginia Tech Transportation Institute (VTTI) have partnered to conduct a series of studies characterizing the use and effectiveness of technologies designed to assist drivers while backing. A major emphasis of this research has been on Rear Vision Camera (RVC) systems that provide drivers with an enhanced view of the area behind the vehicle. RVC systems are intended to aid in positioning the vehicle when executing low-speed parking and backing-related tasks and are not necessarily well suited for detecting unexpected in-path obstacles (particularly if the RVC image is not coupled with object detection alerts issued to the driver).

Research was conducted to assess driver acceptance and performance associated with a spotter mirror feature intended to reduce the incidence of lane-change conflicts by enhancing drivers' ability to detect vehicles in their side blind zone. The spotter mirror consisted of an integrated spherical convex blind zone mirror inset within a larger planar mirror. The spotter mirror's field-of-view was designed to target the vehicle's side blind zone area and to help drivers quickly detect the presence or absence of a vehicle in the blind zone. The study captured normative lane-change behavior during an extended drive on public roadways, with and without access to the spotter mirror system, for a sample of familiar and unfamiliar supplemental mirror users. In order to capture more naturalistic lane-change behavior, drivers were informed that the purpose of the study was to evaluate the adequacy of existing road signs for navigating to a destination.