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This paper presents the properties of glass-reinforced high-heat ABS/SMA-terpolymer alloys offering cost-effective alternates to reinforced polyesters in automotive applications. It also discusses a unique new approach to the design, prototyping, and raw material selection phases of developing a new product. This approach, based on the terpolymer alloy in combination with a collimated glass concentrate polymerized in SAN, enables the design engineer to empirically establish the optimum glass level for his application using these data as a starting point. The “custom” product thus established can then be supplied on a routine basis.