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One of the very first customer touchpoint in a vehicle is quality of gear shifting. Gearshift quality is perceived as a symbol of refinement of a vehicle. Globally, lot of efforts are taken to refine the gearshift quality. Design improvements in internal components of transmission, cable and shifter assembly, knob design iterations are carried out to arrive at optimum gearshift quality at the vehicle level. Current practice for this activity includes processes such as design modification, manufacturing of proto components, assembly of components and fitment in the vehicle. This vehicle is then instrumented with sensors and data acquisition units to capture the parameters which determine the gearshift quality. This is an iterative process which goes on until necessary refinement/improvement is achieved. This process requires investment of lot of time, efforts and the budget. This paper describes a virtual approach to arrive at optimum design of components.