Search Results

Automotive manufacturers across the world have experienced the saturation of demand in the mature markets. Foraying into the emerging markets of India and China brings a mix of opportunities and challenges. These economies with 15%+ rising consumer demand, 7%+ rise in per-capita income and a passenger car density less than 1/8 of mature markets, hold promise of sustaining double-digit growth of vehicle sales. But the challenges are immense. Ultra-low margins of OEMs, lack of transportation infrastructure, Low level of maturity of funding operations, fragmented demand, import restrictions and mandatory export obligations pose serious constraints to non-linear growth. HONDA (Honda Siel Cars India Limited), a subsidiary of Honda Motor Corporation, Japan has developed the next generation supply chain with a strategy cognizant of the global opportunities and the local limitations which such emerging economies present.

Dark, high gloss decorative finishes (i.e. piano black) are gaining increased application and demand in vehicle interiors; due to interior stylists' desire for this look. One significant concern with this trend is that scratches, and other appearance related defects such as orange peel (waviness), are more apparent to the customer. To address this issue, a highly scratch-resistant 2K clearcoat formulation was developed to minimize visible surface scratches, while also yielding minimal orange peel and exceptional DOI (distinctness of image); all while being applied using typical application techniques in the part finishing market. This output was accomplished by first benchmarking the consumer electronics market for appearance and scratch resistance, and then setting targets through that research.

Regulations that limit emissions of pollutants from gasoline-powered cars and trucks continue to tighten. More than 75% of emissions through an FTP-75 regulatory test are released in the first few seconds after cold-start. A factor that controls the time to catalytic light-off is the heat capacity of the catalytic converter substrate. Historically, substrates with thinner walls and lower heat capacity have been developed to improve cold-start performance. Another approach is to increase porosity of the substrate. A new material and process technology has been developed to significantly raise the porosity of thin wall substrates (2-3 mil) from 27-35% to 55% while maintaining strength. The heat capacity of the material is 30-38% lower than existing substrates. The reduction in substrate heat capacity enables faster thermal response and lower tailpipe emissions. The reliance on costly precious metals in the washcoat is demonstrated to be lessened.