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The Focus Electric is Ford�s first full-featured 5 passenger battery electric vehicle. The engineering team set our sights on achieving best-in-class function and efficiency and was successful with an EPA certified 1XX MPGe and range XXX then the facing competition allowing for a slightly lower capacity battery pack and larger vehicle without customer trade-off. We briefly overview the engineering method and technologies employed to deliver the results as well as sharing some of the functional challenges unique to this type of vehicle. Presenter Charles Gray, Ford Motor Co.

The presentation offers a brief history of the electric vehicle and parallels the realities of those early vehicles with the challenges and solutions of the electrified vehicles coming to market today. A technology evolution for every major component of these vehicles has now made this mode of transportation viable. The Focus Electric is Ford's first electric passenger car utilizing the advanced technology developments to meet the needs of electric car buyers in this emerging market. Presenter Charles Gray, Ford Motor Co.