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Alternative implementations of a Rear Cross Traffic Alert (RCTA) system intended to actively notify drivers of the presence of rear cross-path traffic when backing were evaluated in naturalistic settings. The feature is one of several emerging technologies designed to assist drivers when backing - in this case, enhancing drivers' awareness of traffic approaching from the rear. The study allowed performance under a range of RCTA system driver interface implementations to be contrasted with conventional and wide Field of View (FOV) Rear Vision systems. Evaluations were conducted using a sample of 70 drivers under naturalistic settings and environments with repeated exposures to backing tasks. The study also made use of a staged conflict situation with a confederate vehicle in order to more precisely quantify driver behavior and system usage across drivers under controlled conflict situations.

General Motors (GM) and the Virginia Tech Transportation Institute (VTTI) have partnered to conduct a series of studies characterizing the use and effectiveness of technologies designed to assist drivers while backing. A major emphasis of this research has been on Rear Vision Camera (RVC) systems that provide drivers with an enhanced view of the area behind the vehicle. RVC systems are intended to aid in positioning the vehicle when executing low-speed parking and backing-related tasks and are not necessarily well suited for detecting unexpected in-path obstacles (particularly if the RVC image is not coupled with object detection alerts issued to the driver).