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Since the globalization, the automotive competition is growing every day, and automotive products (vehicles and components) are often developed in one country though it's made, used and applied in other markets. The operating conditions such as height, climate, topography, customer perception and other variables are often different from one market to another and could influence on the products reliability. If the market operating conditions are not considered in the vehicle development phase, the product may not fully perform its intended function over useful life period, and also may experience an excessive level of field complaints and/or failure modes specific to those markets and also damage the image of the brand.

Reliability, maintainability/serviceability and security are three qualities of product excellence desired by customers and users of products, however customer expectation for product reliability are continually increasing for almost all product and despite of most of the companies has worked on the philosophy of continuous improvement to meet or exceed the customer's expectations, its difficult to avoid failures or its difficult to ensure zero defect. Once it happens, it generate a customer complaint which is registered by companies. The way that companies used to register the complaints is through their warranty system and also a special database. Most of the companies maintain warranty databases for purposes of financial reporting and warranty expense forecasting. In some cases, there are attempts to extract engineering information from such databases. Another application is to use warranty data to detect potentially serious field reliability problems as early as possible.

The growing need to avoid failures in vehicle components have become the methods of quality control of manufacturing processes more efficient and accurate, especially in safety components like automotive wheels. The aim of this work is examines the efficiency of aluminum-silicon specifications related to wheel quality for avoiding the poor results obtained in impact and fatigue tests as result of improper settings in the chemical composition and manufacture process. It is evaluated mainly the content of magnesium in aluminum alloys and certified the correct degree of silicon modification in the microstructure on the performance of these wheels. The test results indicate that even with the chemical composition parameters specified by the standard, the technical validation of the product may not be adequate.

The automotive competition is growing every day, and automotive products (vehicles and components) are often developed in one country though it's made based on o global architecture, used and applied in other markets, and with the high competition between automakers, engineers can not afford make mistakes during the product development mainly in global architectures. Be the customer or put yourself in the customer's place is the key to good product planning, design, development, and also, marketing, therefore to understand exactly what the customers are complaining about on the current products to consider this lessons learned on the new products the Genchi Genbutsu is key tool to find the root cause of any problem which is the key to a lasting solution and a successful product development. The article describes some successful steps to apply the Genchi Genbutsu during the automotive product development.

Over recent years, demands for fuel-efficient vehicles have increased with the rise of the fuel price and public concerns on environment. Recently, application of lightweight materials is increasing in the automobile industry in order to improve mass reduction and consequently fuel efficiency. On this particular study, with a goal of developing a Lightweight Fixed Steering Column, it was identified an opportunity to replace fixed steering column metallic upper and lower brackets by polymeric material. In order to fulfill NVH, Crash, Durability and Performance requirements, a DFSS methodology has been applied. As a result, It was achieved ∼51% of mass reduction, ∼10% of performance improvement with ∼14% of cost increase.

Product Design is a process of creating new product by an organization or business entity for its customer. Being part of a stage in a product life cycle, it is very important that the highest level of effort is being put in the stage. The Design for Six Sigma (DFSS) methodology consists of a collection of tools, needs-gathering, engineering, statistical methods, and best practices that find use in product development. DFSS has the objective of determining the needs of customers and the business, and driving those needs into the product solution so created. In this paper the DFSS methodology is employed to develop the optimal solution to enhance sound transmission loss in a vehicle front of dash pass-through. An integrated approach using acoustic holography and beamforming Noise Source Identification (NSI) techniques is presented as a manner to improve sound insulation during vehicle development.