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This paper aims to establish a systematic process of developing a brand driving sound. Firstly, principal factors of a brand sound identity are extracted from factor analysis of many sample cars. As a result, brand sound positioning map is drawn using jury test data. Also, the multiple regression analysis of subjective and objective test results is carried. As a result, the principal factors are expressed by objective test data and brand sound positioning map can be easily updated from the measurement data. In addition, what should be improved for designing a target sound is reviewed. Secondly, various technologies of target sound design are discussed to involve the brand identity and vehicle’s character in driving sound. Also, an efficient tool to implement the target sound with an active sound design (ASD) system in a vehicle is introduced. This tool enables to efficiently design, tune and simulate a target sound for ASD system in a laboratory.

It is considered that improper usage of rubber bushes and weak dynamic characteristics of chassis and body structures yield interior road noise problems. This paper describes systematic processes for road noise improvement along with measurement and analysis process. Firstly, the noise sources are identified by using a source decomposition method. Secondly, the main noise paths are identified by using a noise path analysis (NPA) method. Thirdly, the design modification of body panels is suggested for road noise reduction by using a panel contribution analysis. Finally the method is validated by applying to road noise improvement process for a new vehicle.

This paper presents a systematic approach to interior engine sound design for enhancing sound character of car interior sound effectively. Nowadays an active noise control technology is widely used in vehicle industry. Particularly, an active sound design (ASD) technique using vehicle’s audio system for controlling interior sound due to powertrain has become a general method to improve sound quality or character. The ASD system using speakers has the advantage of creating various sounds relatively easy. In this study, the novel systematic approach is proposed to guide the efficient design of powerful and pleasant acceleration sound by order spectrum analysis. At first, primary attributes of powerful and pleasant sound were analyzed and sound concept was derived. Secondly, the optimal linearity and the level envelope of firing order were derived by subjective evaluation.