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Based on the success of the second-generation Genesis G80 model, Hyundai Motor has declared the independence of Genesis as a luxury car brand in 2015. The third-generation G80 is the representative model of the Genesis brand and has a unique identity of Genesis that can surpass its competitors. In addition, it was necessary to develop seats that were considered not only for ICE but also for the scalability of electric vehicles. A newly formed Genesis organization established the Genesis design philosophy of its own. Four key elements of the design philosophy were comfort, aesthetics, usability and safety. The third-generation Genesis seats incorporate its design philosophy of seat design and new technologies based on comfort, aesthetics, usability, and safety. This paper describes the seat development of the Ergo Motion seat, Rear Seat Relaxtion(Relax + Position), Seat Syling, AVN switch display and PSS(pre-active safety seat )system, which are representative technologies.