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Radiators are one of the major components in the automotive engine cooling system. The road excitations from the frame to the radiator are dampened using rubber bushes. In this work, we analyzed a radiator sub-assembly with bushes by applying acceleration which are recorded at the center of gravity of the radiator. The radiator is considered as the concentrated mass which is attached to the upper and the lower radiator tank which is further connected to the frame through the bushings. An implicit transient dynamic analysis is set up. The hyper elastic coefficients for EPDM rubber are determined using the experimental data fit and structural damping coefficients are applied. When excited by the acceleration applied at center of the radiator component, the rubber bushes are deformed severely. Moreover, the analysis shows high strains in certain location on the upper bush where the part showed actual failure in the testing.