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For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

Over half of the greenhouse gas (GHG) emissions in the United States come from the transportation and electricity generation sectors. To analyze the potential impact of cross-sector cooperation in reducing these emissions, we formulate a bi-level optimization model where the transportation sector can purchase renewable energy certificates (REC) from the electricity generation sector. These RECs are used to offset emissions from transportation in lieu of deploying high-cost fuel efficient technologies. The electricity generation sector creates RECs by producing additional energy from renewable sources. This additional renewable capacity is financed by the transportation sector and it does not impose additional cost on the electricity generation sector. Our results show that such a REC purchasing regime significantly reduces the cost to society of reducing GHG emissions. Additionally, our results indicate that a REC purchasing policy can create electricity beyond actual demand.

This paper focuses on the methodology development and application of reliability-based design optimization to a vehicle exhaust system under noise, vibration and harshness constraints with uncertainties. Reliability-based design optimization provides a systematic way for considering uncertainties in product development process. As traditional reliability analysis itself is a design optimization problem that requires many function evaluations, it often requires tremendous computational resources and efficient optimization methodologies. Multiple functional response constraints and large number of design variables add further complexity to the problem. This paper investigates an integrated approach by taking advantages of variable screening, design of experiments, response surface model, and reliability-based design optimization for problems with functional responses. A typical vehicle exhaust system is used as an example to demonstrate the methodology.