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For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

Reliability-based design optimization (RBDO) has been widely used to obtain a reliable design via an existing CAE model considering the variations of input variables. However, most RBDO approaches do not consider the CAE model bias and uncertainty, which may largely affect the reliability assessment of the final design and result in risky design decisions. In this paper, the Gaussian Process Modeling (GPM) approach is applied to statistically correct the model discrepancy which is represented as a bias function, and to quantify model uncertainty based on collected data from either real tests or high-fidelity CAE simulations. After the corrected model is validated by extra sets of test data, it is integrated into the RBDO formulation to obtain a reliable solution that meets the overall reliability targets while considering both model and parameter uncertainties.

To advance vehicle lightweighting, chopped carbon fiber sheet molding compound (SMC) is identified as a promising material to replace metals. However, there are no effective tools and methods to predict the mechanical property of the chopped carbon fiber SMC due to the high complexity in microstructure features and the anisotropic properties. In this paper, a Representative Volume Element (RVE) approach is used to model the SMC microstructure. Two modeling methods, the Voronoi diagram-based method and the chip packing method, are developed to populate the RVE. The elastic moduli of the RVE are calculated and the two methods are compared with experimental tensile test conduct using Digital Image Correlation (DIC). Furthermore, the advantages and shortcomings of these two methods are discussed in terms of the required input information and the convenience of use in the integrated processing-microstructure-property analysis.