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For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

Head restraint has become an important element in seat design due to the severity of neck injuries in rear-end collisions. The objective of this paper is to present an analytical and efficient approach to assist engineers in analyzing the design parameters of the seat and head restraint system. The CAE simulation models with Bio-RID dummy were assembled to correlate to 10 mph rear impact sled tests. The correlated models were then adopted in Design of Experiment (DOE) studies to explore all the significant design parameters influencing occupant neck injuries. Based on the results from the DOE studies, we are able to improve the seat and head restraint designs for reducing the risk of neck injuries in rear-end impacts.

Computer modeling has played important roles and gained great momentum in product development as numerical methods, computer software and hardware technologies advance rapidly. Computer models (e.g. MADYMO) that simulate vehicle interior, restraint system and occupants in various crash modes have been widely used to improve occupant safety. However, to build good occupant models, engineers often have to spend tremendous time on model correlation. The challenge of model correlation for occupant safety is that it requires matching numerous injury curves with tests, for examples: head G, chest G, chest deflection, shoulder belt load, femur loads, neck load and moment. Traditionally, this model correlation task is done by a trial and error method. This paper attempts to solve the problem systematically by using a genetic algorithm. It demonstrates that the genetic algorithm is a valuable optimization tool to obtain a high quality MADYMO model.

Computer Aided Engineering (CAE) has become a vital tool for product development in automotive industry. Increasing computer models are developed to simulate vehicle crashworthiness, dynamic, and fuel efficiency. Before applying these models for product development, model validation needs to be conducted to assess the validity of the models. However, one of the key difficulties for model validation of dynamic systems is that most of the responses are functional responses, such as time history curves. This calls for the development of an objective metric which can evaluate the differences of both the time history and the key features, such as phase shift, magnitude, and slope between test and CAE curves. One of the promising metrics is Error Assessment of Response Time Histories (EARTH), which was recently developed. Three independent error measures that associated with physically meaningful characteristics (phase, magnitude, and slope) were proposed.

Response surface methods have been widely used in robust design for reducing turn-around time and improving quality. That is, from a given set of CAE data (design-of-experiments results), many different robust optimization studies can be performed with different constraints and objectives without large, recurring, computation costs. However, due to the highly nonlinear and non-convex nature of occupant injury responses, it is difficult to generate high quality response surface models from them. In this paper, we apply a cross validation technique to estimate the accuracy of response surface models, particularly in the context of robustness assessment. We then decompose selected occupant injury responses into more fundamental signals before fitting surfaces to improve the predictivity of the response surface models. Real-world case studies on an occupant restraint system robust design problem are used to demonstrate the methodology.

Computational analysis of occupant safety has become an efficient tool to reduce the development time for a new product. Multi-body computer models (e.g. Madymo models) that simulate vehicle interior, restraint system and occupants in various crash modes have been widely used in the occupant safety area. To ensure public safety, many injury numbers, such as head injury criteria, chest acceleration, chest deflection, femur loads, neck load, and neck moment, are monitored. Deterministic optimization methods have been employed to meet various safety requirements. However, with the further emphasis on product quality and consistency of product performance, variations in modeling, simulation, and manufacturing, need to be considered.

Response surface methodologies (RSMs) have been proposed as surrogate models in vehicle design processes to gain insight and improve turnaround time for optimization and robust design. However, when studying the vehicle occupants during crash events, nonlinearities in responses, coupled with the relatively high dimensionality of vehicle design, can yield misleading results with little or no warning from the response surface algorithms. To ensure the accuracy and reliability of RSMs, fast and dependable error estimation procedures are essential for enlightening how well a response surface predicts highly nonlinear phenomena, given a limited number of model simulations. Such error estimation methods are also useful for providing guidance on how many simulation runs are needed for reliable RSM construction. In this paper, a fast cross validation error estimate procedure is first presented, applied to the multivariable adaptive regression spline (MARS) response surface method.

People and their communities are looking for transportation solutions that reduce travel time, improve well-being and accessibility, and reduce emissions and traffic congestion. Although new mobility services like ride-hailing advertise improvements in these areas, closer inspection has revealed a discrepancy between industry claims and reality. Key decision-makers, including citizens, cities and enterprise, and mobility service providers have the opportunity to leverage connected vehicle and connected device data through cloud-based APIs. We propose a GHG data analytics framework that functions on top of a cloud platform to provide unique system-level perspectives on operating transportation services, from procuring the most environmentally and people friendly vehicles to scheduling and designing the services based on data insights.