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The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the sixth generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development and implementation of a dual-purpose powertrain system enabling vehicle propulsion as well as stationary activities of the Deep Orange 6 vehicle concept. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish vehicle target and subsystem requirement, which formed the foundation of the Unique Selling Points (USPs) of the concept.

This study was driven by the prevalence of older drivers’ overrepresentation in crashes caused by pedal application errors. Previous research has shown tasks prone to pedal errors, which include emergency braking, parking lot maneuvers and reaching out of the driver’s window. However, pedal usage characteristics of older drivers while performing on-road driving tasks are unknown. The objective of this research was to understand pedal usage characteristics of older drivers during on-road driving tasks in an instrumented vehicle. Twenty-six drivers over the age of 60 completed 10 stopping tasks as the baseline for stopping performance, a startle-braking task, two forward parking tasks and two reaching out of the vehicle tasks. Results for this instrumented vehicle study showed significantly positive correlations between stature and the percent of foot pivoting, and between shoe length and percent of foot pivoting in the baseline stopping tasks.

Improper fit in a vehicle will affect a driver’s ability to reach the steering wheel and pedals, view the roadway and instrument gauges, and allow vehicle safety features to protect the driver during a crash. CarFit® is a community outreach program to educate older drivers on proper “fit” within their personal vehicle. A subset of measurements from CarFit® were used to quantify the “fit” of 97 older drivers over 60 and 20 younger drivers, ages 30-39, in their personal vehicles. Binary, logistic regression was used to assess the likelihood of drivers meeting the CarFit® measurement criteria prior to and after CarFit® education. The results showed older drivers were five times more likely than younger drivers to meet the CarFit® criteria for line of sight above the steering wheel, suggesting that younger drivers would also benefit from CarFit® education.