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Automotive manufacturers across the world have experienced the saturation of demand in the mature markets. Foraying into the emerging markets of India and China brings a mix of opportunities and challenges. These economies with 15%+ rising consumer demand, 7%+ rise in per-capita income and a passenger car density less than 1/8 of mature markets, hold promise of sustaining double-digit growth of vehicle sales. But the challenges are immense. Ultra-low margins of OEMs, lack of transportation infrastructure, Low level of maturity of funding operations, fragmented demand, import restrictions and mandatory export obligations pose serious constraints to non-linear growth. HONDA (Honda Siel Cars India Limited), a subsidiary of Honda Motor Corporation, Japan has developed the next generation supply chain with a strategy cognizant of the global opportunities and the local limitations which such emerging economies present.

Dark, high gloss decorative finishes (i.e. piano black) are gaining increased application and demand in vehicle interiors; due to interior stylists' desire for this look. One significant concern with this trend is that scratches, and other appearance related defects such as orange peel (waviness), are more apparent to the customer. To address this issue, a highly scratch-resistant 2K clearcoat formulation was developed to minimize visible surface scratches, while also yielding minimal orange peel and exceptional DOI (distinctness of image); all while being applied using typical application techniques in the part finishing market. This output was accomplished by first benchmarking the consumer electronics market for appearance and scratch resistance, and then setting targets through that research.

The demand for injection molded reinforced plastic products used in the automotive industry is growing due to the capability of the material for volume production, high strength to weight ratio, and its flexibility of geometry design. On the other hand, the application of fiber filled plastic composites has been challenging and subject of research during past decades due to the inability to accurately predict the mechanical strength and stiffness behavior owing to its anisotropic characteristics. This paper discusses a numerical simulation based technique using multiscale (2 scale Micro-Macro) modeling approach for short fiber reinforced plastic composites. Fiber orientation tensors and knit lines are predicted in microscale analysis using Autodesk Inc.’s Moldflow® software, and structural analysis is performed considering the homogenized structure in macroscale analysis using ANSYS® software tool.