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In a passenger car, suspension link bushings, engine and transmission mount bushings and bump-stops are made of elastomeric materials, to maximize the durability and comfort. Thus, deformation behavior of rubber and its durability is important for product design and development. In virtual engineering, simulating rubber fatigue is a complex exercise, since it needs right modeling strategy and coupon based testing material data. Principal stretches based Ogden model is used to characterize the hyper elastic deformation behavior of natural rubber. Fatigue crack growth approach used here for the fatigue analysis. Engine torque strut mount is used to control the engine and transmission fore aft motion and it is connected between body and Powertrain (PT) system. Powertrain events are predominant for damage contribution to mount failure. So, it is important to predict fatigue life of mount elastomer bushing under Powertrain loading.