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In a passenger car, suspension link bushings, engine and transmission mount bushings and bump-stops are made of elastomeric materials, to maximize the durability and comfort. Thus, deformation behavior of rubber and its durability is important for product design and development. In virtual engineering, simulating rubber fatigue is a complex exercise, since it needs right modeling strategy and coupon based testing material data. Principal stretches based Ogden model is used to characterize the hyper elastic deformation behavior of natural rubber. Fatigue crack growth approach used here for the fatigue analysis. Engine torque strut mount is used to control the engine and transmission fore aft motion and it is connected between body and Powertrain (PT) system. Powertrain events are predominant for damage contribution to mount failure. So, it is important to predict fatigue life of mount elastomer bushing under Powertrain loading.

Water fording events are one of the most challenging situations that vehicles undergo during their lifetime. During these events the underbody components (e.g. Front fascia, Bellypan, wheel liner etc.) are subject to very high loads. Typically, vehicle water fording tests are performed for various depths of water at prescribed vehicle speeds. Water fording tests are usually carried out during the proto phase of the vehicle development program to ensure acceptable performance. If issues are discovered, making changes to the fascia or body panels are typically very expensive. To avoid late changes, a fully virtual methodology was developed to facilitate vehicle water fording performance. The simulation is targeted to evaluate multiple aspects such as air induction system and estimation of hydrodynamic loads on body panel components.

Design for Six Sigma (DFSS) is an essential tool and methodology for innovation projects to improve the product design/process and performance. This paper aims to present an application of the DFSS Taguchi Method for an automotive/vehicle component. High-Pressure Vacuum Assist Die Casting (HPVADC) technology is used to make Cast Aluminum Front Shock Tower. During the vehicle life, Shock Tower transfers the road high impact loads from the shock absorber to the body structure. Proving Ground (PG) and washout loads are often used to assess part strength, durability life and robustness. The initial design was not meeting the strength requirement for abusive washout loads. The project identified eight parameters (control factors) to study and to optimize the initial design. Simulation results confirmed that all eight selected control factors affect the part design and could be used to improve the Shock Tower's strength and performance.