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Nowadays, develop and launch a new product in the market is hard to every company. When we talk about a launch new vehicle to the customers, this task could be considered more difficult than other products whether imagine how fast the technology should be integrated to vehicle. There are main pillars to be considered in this scenario: low cost, design, innovation, competitiveness and safety. Whereas Brazilian economic scenario, all OEM has to be aware to opportunity to make the product profitable and keep acceptable quality. This combination between low cost and quality could be broken or not distributed equally between the pillars. Based on that, in some cases could have a quality broken that will affect directly the customer. This paper will focus on project to define of the new ignition switch, when the main challenge to achieve the cost reduction target was defined to change a material to electrical terminals.