Search Results

Considering that the sport cars versions are normally derived from medium car segment, the big challenge in this program was to transform one subcompact in a real sport car. With the focus at the consumer that looks for performance and enjoys sporty driving in conjunction with project financials and competition data the preliminary content was established together with all involved areas, Marketing, Finance, Manufacturing and Quality. Based on the items that indicate high performance, the items considered mandatory or desired by the customer and items detected by Quality research including internal indicators and external indicators, ICCD (Intensified Customer Concern Definition) and TGW (Things Going Wrong), the content was developed in three main directions towards Customer Satisfaction, I) Characterize the vehicle as a high performance car, a pure sport car with outstanding performance for power train, suspensions and brakes mainly.

As the environment becomes more competitive, the necessity of cost reduction actions in all companies has arrived at a level of extreme importance. Nowadays, identifying variable cost reduction opportunities is not difficulty, the difficulty is implementation. Usually, the Product Development Team generates long lists of cost reduction opportunities that for some reasons are not implemented. The highlighted reason is the lack of a dedicated team in a robust process of opportunity identification, development and implementation.

Product development oriented by costumer, for a sub “B” market from Ford Motor Company, using a specific work process for customer satisfaction improvement. The development work planning starts with a research on internal and external quality indicators [1]. In addition, we search improvements on comfort and innovations with costumers and we found new ideas for features. Others concepts about product rejecters were added. Then, was planed a package of changes in addition of quality improvements. The new content provides improvements on interior/exterior design, finish, comfort, performance and add features.