Search Results

Today's highly competitive automotive industry is constantly looking for ways to improve the perceived quality of its vehicles. Perceived quality defined as the sense of touch, feel and sound that the customer perceives in a vehicle is seen as one of the areas with maximum potential for increasing customer satisfaction. Buzz, Squeak and Rattle (BSR) is one of the major contributors towards the perceived quality in a vehicle. Almost all of the annoying noises that the customer hears can be classified into a buzz, squeak or rattle. Traditionally BSR in subsystems and components of a vehicle have been identified and rectified through extensive hardware testing. With the auto companies and suppliers being challenged to cut structural costs, eliminate costly hardware builds, and bring products to market faster by reducing development cycles, increasing math analysis of subsystems and components for such perceived quality issues is desirable.