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Automotive Industry is constantly upgrading the value offered on their products at optimized cost. Scratch and mar resistance of interiors and exterior parts, is an important attribute which is linked to perceived quality and value offered to customers. Polypropylene material is optimum material of choice for these parts due to its unique advantages. However, filled polypropylene material has poor scratch and mar resistance. Many techniques for scratch resistance improvement are available such as additions of slip agents, co additives, special fillers, siloxanes, etc. However, some of them may offer some disadvantages like stickiness or tackiness on the surfaces. The choice depends on its effectiveness & cost. This paper deals with design of experiments to evaluate effectiveness of 4 types of additives and their optimum % to give scratch resistance improvement without having detrimental impact on other critical properties.

Vehicle aesthetic appearance is critical factor in the perceived quality of a vehicle. Auto OEM focuses on the improvement of perceived quality. The perceived quality of a vehicle is improved by achieving a superior finish on the visible parts. Plastic parts used in visible areas are painted to achieve a superior finish & aesthetic. However, the painting process is very energy intensive, releases a lot of harmful VOCs into the environment, emits carbon di-oxide into the environment & is a very costly process. Also, painted parts pose a challenge for recycling at the end of life. For painting one square meter area, around 6.5 Kg of co2 is released. Additionally, the painting cost contributes to around 60 % of the part cost. As the emphasis has increased on sustainability & reducing the cost, we took the challenge to develop novel mold in color material to eliminate the painting process without compromising the aesthetic & functional requirements of part.