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Automotive OEMs are launching multiple products with ever reducing development time, balancing costs, quality and time to market, with clear focus on performance and weight. Platform architecture concepts, modular designs for differentiation etc. are strategies adopted by automotive OEMs towards shorter development cycles. Thus, concept generation phase of the digital product development process is expected to enable generation and evaluation of multiple concept architectures, carry out performance studies and largely focus on optimization, upfront. This Front loading of engineering and call for simultaneous engineering requires support in terms of quick and good CAD modeling with maturity. This paper proposes a process that focuses on generation and evaluation of multiple concepts, besides enabling optimization of concept before the detailed design phase kicks in.

Computer Aided Engineering (CAE) plays an important role in the product development. Now a days major decisions like concept selection and design sign off are taken based on CAE. All the Original Equipment Manufacturers (OEMs) are putting consistent efforts to improve accuracy of the CAE results. In recent years confidence on CAE prediction has been increased mainly because of good correlation of CAE predictions with the test results. Defining proper correlation criteria and using a systematic approach helps significantly in building the overall confidence level for predictions given by CAE simulations. Representation of manufacturing effects on material properties and material failure in the simulation is still a big challenge for achieving a good CAE correlation. This paper describes side impact test vs CAE correlation. The important parameters affecting the CAE correlation were discussed.