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New ideas and innovations are the key to ongoing future success for companies. Many idea generating tools exist in the marketplace. It is of paramount importance to integrate and monitor innovation within a lean company process. Ideas without execution are merely dreams with low likelihood that they will come to fruition. We have identified two main strategies can be highlighted to generate innovations. One strategy is to “think out of the box” and find new markets without having an actual product (development to occur after the market is identified). This is more of a process. The second - more product oriented - is a antilogy strategy which is very complex and breaks the product down to the real physics to define contradictions and resolve them. Here you start with product development and then try to find a market. In both cases there are many new ideas generated in brainstorming sessions.