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This paper describes how one American steel producer has been able to provide value which has benefitted the automotive industry in the past and how it is striving to provide value now and intends to do so for many decades into the future. As an alloy steel bar and tube manufacturer serving the automotive industry since its infancy, the Company has had to conquer many serious problems and challenges over the years. The current challenge is doing business as an American company in today's growing global society. In addition to overcoming the obstacles created by today's business environment, it will take continued innovativeness to provide value to the customer. THE THOUGHT OF MAKING STEEL probably never entered the mind of Henry Timken, the Company's founder, who spent most of his career producing carriages, buggies, and wagons. He was more concerned with friction in the axle bearings and what he could do to reduce it.