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Brake engineers are very familiar with designing automotive brake systems to meet performance requirements such as those specified in FMVSS 105. However, merely complying with governmental regulations does not ensure that the resulting brake system will satisfy customers of the product. Many attributes of brake performance are characterized by our customers in very subjective terms. In many cases it is not apparent how to incorporate these subjective customer desires into our product designs. This paper describes a process for transforming customer preferences about brake system performance expressed in subjective terms into objective parameters for brake system design. The process for converting customer preferences into design parameters involves several steps. The desires of the customer must be identified. This is often done in marketing clinics, customer interviews or surveys.

Five different nonplanar mirrors were evaluated as driver-side rearview mirrors in a field test using Ford employees. Two were spherical convex (differing in radius of curvature), and three were aspheric (differing primarily in the proportion of their surfaces over which radius of curvature was variable). Each participant drove for four weeks with one of the nonplanar mirrors. At three times during the test the participants filled out questionnaires concerning their experience with the mirrors. Driver preferences for the experimental mirrors increased moderately between surveys at one week and at four weeks. At four weeks, all five nonplanar mirrors were preferred to the standard flat mirror by at least a small amount. For each of the five mirror designs there was a large range of opinion. Most notably, a small number of people strongly disliked the aspheric design that involved the largest variable-radius area.