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Today, the interior noise perceived by the occupants is becoming an important factor driving the design standards for the design of most of the interior assemblies in an automotive vehicle. Buzz, Squeak and Rattle (BSR) is a major contributor towards the perceived noise of annoyance to the vehicle occupants. An automotive vehicle consists of many assemblies such as instrumentation panel, doors, sun/moon-roof, deck lids, hood, etc. which are the potential sources of BSR noise. The potential locations of critical BSR noise could be contained within such assemblies as well as across their boundaries. An extensive study is made regarding the overall structural behavior as well as their interaction under typical road loads to come up with enhanced design for improved quality from the BSR noise perspective. The alternative designs were comparatively evaluated for their relative noise level from buzz, squeak and rattle perspective using an analytical tool - N-hance.BSR.