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The Deep Orange program immerses automotive engineering students into the world of an OEM as part of their 2-year graduate education. In support of developing the program’s seventh vehicle concept, the students studied the sponsoring brand essence, conducted market research, and made a heuristic assessment of competitor vehicles. The upfront research lead to the definition of target customers and setting vehicle level targets that were broken down into requirements to develop various vehicle sub-systems. The powertrain team was challenged to develop a scalable propulsion concept enabled by a common vehicle architecture that allowed future customers to select (at the point of purchase) among various levels of electrification best suiting their needs and personal desires. Four different configurations were identified and developed: all-electric, two plug-in hybrid electric configurations, and an internal combustion engine only.

Passenger comfort is a critical factor in user acceptance of autonomous vehicles (AVs). Despite existing methods for passenger comfort assessment, new approaches to assessing passenger comfort in AVs may be valuable to the automotive industry. In this paper, continuous pressing-based and discrete smartphone-based approaches for comfort assessment were designed and implemented in a user study. Participants used the two approaches to evaluate their comfort levels in an experimental study based on a high-fidelity autonomous driving simulator. Performances of the two approaches in assessing comfort levels were analyzed and compared. In general, the discrete approach showed better measurement repeatability and lower measurement bias than the continuous approach. The performance gap of the continuous approach could be reduced with proper post-processing measures. Discussions on the potential uses of the approaches were also raised.

Since 1989, ISO has published procedures for developing and testing public information symbols (ISO 9186), while the SAE standard for in-vehicle icon comprehension testing (SAE J2830) was first published in 2008. Neither testing method was designed to evaluate the comprehension of symbols in modern vehicles that offer digital instrument cluster interfaces that afford new levels of flexibility to further improve drivers’ understanding of symbols. Using a driving simulator equipped with an eye tracker, this study investigated drivers’ understanding of six automotive symbols presented on in-vehicle displays. Participants included 24 teens, 24 adults, and 24 senior drivers. Symbols were presented in a symbol-only, symbol + short text descriptions, and symbol + long text description conditions. Participants’ symbol comprehension, driving performance, reaction times, and eye glance times were measured.