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The automotive industry is one of the most competitive enterprises in the world. Customers face an ever-expanding number of entries in each market segment vying for their business. Sales price, brand image, marketing, etc. all play a role in purchase decisions, but the factor distinguishing products that consistently perform in the market place is the ability to satisfy the customer. Steering character plays a critical role in the customer driving experience and can be one of the most heavily debated topics during a new vehicle program. The proliferation of EPS steering systems now allows engineers to calibrate steering feel to almost any desired specification. This raises a key question: What subjective & objective characteristics satisfy customers in a particular market segment?

Rapidly increasing customer, financial, and regulatory pressures are creating clear changes in the calculus of vehicle design for modern automotive OEM's (Original Equipment Manufacturers). Customers continue to demand shorter product lifecycles; the increasingly competitive global market exerts pressure to reduce costs in all stages of development; and environmental regulations drive a continuous need to reduce mass and energy consumption. OEM's must confront these challenges while continuing to satisfy the customer. The foundation to meeting these challenges includes: (1) Continued development of objective metrics to quantify performance; (2) Frontloading vehicle design content and performance synthesis; (3) A precise understanding of the customer and their performance preferences under diverse usage conditions. These combined elements will enable products better optimized amongst competing (and often contradictory) imperatives.

The automotive industry commonly uses two definitions of the suspension roll center, the Kinematic Roll Center (KRC) - of interest in studying suspension geometry, and the Force-based Roll Center (FRC) - of interest in studying steady-state vehicle dynamics. This paper introduces a third definition, the Dynamic Roll Axis (DRA) - of interest in studying transient vehicle dynamics. The location of each one of these roll centers has a unique application to vehicle design and development. Although the physical meaning of each roll center is significantly different, the generic term “roll center” is often used without proper specification. This can lead to confusion about how roll centers influence vehicle behavior.