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This paper describes a systematic approach to the development of a luxurious driving sound. In the first step, the luxurious sound is conceptualized through jury test, factor analysis and regression analysis. From the results, the main factors and the correlation equation for the luxurious sound are extracted. Also, customer's preference for the luxurious sound is investigated from the customer clinic. In the second step, three core axes and the detailed indices for luxurious sound are defined and quantified. These core axes are a dynamic sound character, a sound balance and a sound harmony. These core axes are also composed of detailed indices and quantified by guide lines. In the third step, each contribution of the sub-systems for sound quality is identified and the target values and methods for implementing the luxurious sound are suggested. In this process, noise path analysis and the customer's preference in each region are considered.

As the original engine sound is usually not enough to satisfy the driver’s desire for a sporty and fascinating sound, Active Noise Control (ANC) and Active Sound Design (ASD) have been great technologies in automobiles for a long time. However, these technologies which enhance the sound of vehicles using loud speakers or electromagnetic actuators etc. lead to the increase of cost and weight due to the use of external amplifiers or actuators. This paper presents a new technology for generating a target sound by the active control of a permanent magnet synchronous motor (PMSM) of a mass-production steering system. The existing steering hardware or motor is not changed, but only additional software is added. Firstly, an algorithm of this technology, called Active Sound Generation (ASG), is introduced which is compiled and included in the ECU target code. Then the high frequency noise issue and its countermeasures are presented.