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This paper presents results of a research project conducted to develop a methodology and to refine the specifications of a small, low mass, low cost vehicle being developed at the University of Michigan-Dearborn. The challenge was to assure that the design would meet the needs and expectations of customers in three different countries, namely, China, India and the United States. U.S, Chinese and Indian students studying on the university campus represented customers from their respective countries for our surveys and provided us with the necessary data on: 1) Importance of various vehicle level attributes to the entry level small car customer, 2) Preferences to various features, and 3) Direction magnitude estimation on parameters to size the vehicle for each of the three markets.