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Maturing markets, increasing price competition and the need for innovation have triggered continuous change in the relationship between automotive manufacturers and their suppliers over the past years. The restructuring of the industry was specially fueled by an increasing trend towards outsourcing of modulus and systems. Roland Berger & Partners International Management Consultants and Gelsenkirchen University of Applied Sciences conducted a study to identify the major trends in the automotive manufacturer (OEM) and supplier industry over the next 5 to 10 years. The study is based on 70 expert interviews with companies based in Europe, Japan and USA. Automotive market growth in the next decade will mainly come from the emerging markets of Eastern Europe, South America, China and Southeast Asia, while the "traditional" triad markets are expected to stagnate long-term. The concentration process among automobile manufacturers will lead to some eight independent OEMs in 2010.