Search Results

This paper presents results of a three-phase research project aimed at understanding how future automotive interior materials should be selected or designed to satisfy the needs of the customers. The first project phase involved development of 22 five-point semantic differential scales to measure visual, visual-tactile, and evaluative characteristics of the materials. Some examples of the adjective pairs used to create the semantic differential scales to measure the perceptual characteristics of the material are: a) Visual: Light vs. Dark, Flat vs. Shiny, etc., b) Visual-Tactile: Smooth vs. Rough, Slippery vs. Sticky, Compressive vs. Non-Compressive, Textured vs. Non-Textured, etc., c) Evaluative (overall perception): Dislike vs. Like, Fake vs. Genuine, Cheap vs. Expensive, etc. In the second phase, 12 younger and 12 older drivers were asked to evaluate a number of different automotive interior materials by using the 22 semantic differential scales.

This paper presents quantitative effects of windshield veiling glare on the visibility of targets based on a two part research project. The first part involved measurement and modeling of luminance of veiling glare caused by the reflection of different instrument panel materials under range of conditions defined by combination of windshield angle, instrument panel angle, and sun angle. In the second part, the veiling glare model was incorporated in a visibility prediction model based on visual contrast threshold data. A critical visibility condition of a driver approaching a tunnel with the sunlight falling on his windshield and attempting to detect a target inside the tunnel was studied by conducting sensitivity analyses. The sensitivity analysis showed that a 2 ft diameter 10% reflectance target illuminated by 5000 lux of lighting inside a tunnel visibility distances can be seen from 0 to 3,000 feet depending upon driver's age, vehicle design parameters and sun illumination levels.

The automotive interior suppliers are challenged to develop materials, that not only perform functionally, but also provide the right combination sensory experience (e.g. visual appeal, tactile feeling) and brand differentiation at very competitive costs. Therefore, the objective of this research presented in this paper is to develop a methodology that can be used to measure customer perception of interior materials and to come up with a unique system for assessing value of different interior materials. The overall methodology involves the application of a number of psychophysical measurement methods (e.g. Semantic Differential Scaling) and statistical methods to assess: 1) overall customer perceived quality of materials, 2) elements (or attributes) of perception, and 3) value of materials from OEM's viewpoint in terms of the measurement of perception of quality divided by a measure of cost.