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For achieving viable mass customization of products, product configuration is often performed that requires deep understanding on the impact of product features and feature combinations on customers’ purchasing behaviors. Existing literature has been traditionally focused on analyzing the impact of common customer demographics and engineering attributes with discrete choice modeling approaches. This paper aims to expand discrete choice modeling through the incorporation of optional product features, such as customers’ positive or negative comments and their satisfaction ratings of their purchased products, beyond those commonly used attributes. The paper utilizes vehicle as an example to highlight the range of optional features currently underutilized in existing models. First, data analysis techniques are used to identify areas of particular consumer interest in regards to vehicle selection.

Over half of the greenhouse gas (GHG) emissions in the United States come from the transportation and electricity generation sectors. To analyze the potential impact of cross-sector cooperation in reducing these emissions, we formulate a bi-level optimization model where the transportation sector can purchase renewable energy certificates (REC) from the electricity generation sector. These RECs are used to offset emissions from transportation in lieu of deploying high-cost fuel efficient technologies. The electricity generation sector creates RECs by producing additional energy from renewable sources. This additional renewable capacity is financed by the transportation sector and it does not impose additional cost on the electricity generation sector. Our results show that such a REC purchasing regime significantly reduces the cost to society of reducing GHG emissions. Additionally, our results indicate that a REC purchasing policy can create electricity beyond actual demand.

Computer programs and models are playing an increasing role in simulating vehicle crashworthiness, dynamic, and fuel efficiency. To maximize the effectiveness of these models, the validity and predictive capabilities of these models need to be assessed quantitatively. For a successful implementation of Computer Aided Engineering (CAE) models as an integrated part of the current vehicle development process, it is necessary to develop objective validation metric that has the desirable metric properties to quantify the discrepancy between multiple tests and simulation results. However, most of the outputs of dynamic systems are multiple functional responses, such as time history series. This calls for the development of an objective metric that can evaluate the differences of the multiple time histories as well as the key features under uncertainty.

Simulation based design optimization has become the common practice in automotive product development. Increasing computer models are developed to simulate various dynamic systems. Before applying these models for product development, model validation needs to be conducted to assess their validity. In model validation, for the purpose of obtaining results successfully, it is vital to select or develop appropriate metrics for specific applications. For dynamic systems, one of the key obstacles of model validation is that most of the responses are functional, such as time history curves. This calls for the development of a metric that can evaluate the differences in terms of phase shift, magnitude and shape, which requires information from both time and frequency domain. And by representing time histories in frequency domain, more intuitive information can be obtained, such as magnitude-frequency and phase-frequency characteristics.

As the world's largest auto producer and consumer, China is both the most promising and complex market given the country's rapid economic growth, huge population, and many regional and segment preference differences. This research is aimed at developing data-driven demand models for customer preference analysis and prediction under a competitive market environment. Regional analysis is first used to understand the impact of geographical factors on customer preference. After a comprehensive data exploration, a customer-level mixed logit model is built to shed light on fast-growing vehicle segments in the Chinese auto market. By combining the data of vehicle purchase, consideration, and past choice, cross-shopping behaviors and brand influence are explicitly modeled in addition to the impact of customer demographics, usage behaviors, and attributes of vehicles.

Vehicle restraint system design is a difficult optimization problem to solve because (1) the nature of the problem is highly nonlinear, non-convex, noisy, and discontinuous; (2) there are large numbers of discrete and continuous design variables; (3) a design has to meet safety performance requirements for multiple crash modes simultaneously, hence there are a large number of design constraints. Based on the above knowledge of the problem, it is understandable why design of experiment (DOE) does not produce a high-percentage of feasible solutions, and it is difficult for response surface methods (RSM) to capture the true landscape of the problem. Furthermore, in order to keep the restraint system more robust, the complexity of restraint system content needs to be minimized in addition to minimizing the relative risk score to achieve New Car Assessment Program (NCAP) 5-star rating.

Available methodologies for model bias identification are mainly regression-based approaches, such as Gaussian process, Bayesian inference-based models and so on. Accuracy and efficiency of these methodologies may degrade for characterizing the model bias when more system inputs are considered in the prediction model due to the curse of dimensionality for regression-based approaches. This paper proposes a copula-based approach for model bias identification without suffering the curse of dimensionality. The main idea is to build general statistical relationships between the model bias and the model prediction including all system inputs using copulas so that possible model bias distributions can be effectively identified at any new design configurations of the system. Two engineering case studies whose dimensionalities range from medium to high will be employed to demonstrate the effectiveness of the copula-based approach.

Design optimization techniques are widely used to drive designs toward a global or a near global optimal solution. However, the achieved optimal solution often appears to be the only choice that an engineer/designer can select as the final design. This is caused by either problem topology or by the nature of optimization algorithms to converge quickly in local/global optimal or both. Problem topology can be unimodal or multimodal with many local and/or global optimal solutions. For multimodal problems, most global algorithms tend to exploit the global optimal solution quickly but at the same time leaving the engineer with only one choice of design. The paper explores the application of genetic algorithms (GA), simulated annealing (SA), and mixed integer problem sequential quadratic programming (MIPSQP) to find multiple local and global solutions using single objective optimization formulation.

Analytical models (math or computer simulation models) are typically built on the basis of many assumptions and simplifications and hence model prediction could be inaccurate in intended applications. Model validation is thus critical to quantify and improve the degree of accuracy of these models. So far, little work considers model validation for various design configurations so that model prediction is accurate in the intended design space. Furthermore, there is a lack of effective approaches that can be used to quantify model accuracy considering different number of experimental data. To overcome these limitations, objective of this paper is to develop a model validation approach for various design configurations with a reference metric for model accuracy check considering different number of experimental data.

Computer Aided Engineering (CAE) has become a vital tool for product development in automotive industry. Increasing computer models are developed to simulate vehicle crashworthiness, dynamic, and fuel efficiency. Before applying these models for product development, model validation needs to be conducted to assess the validity of the models. However, one of the key difficulties for model validation of dynamic systems is that most of the responses are functional responses, such as time history curves. This calls for the development of an objective metric which can evaluate the differences of both the time history and the key features, such as phase shift, magnitude, and slope between test and CAE curves. One of the promising metrics is Error Assessment of Response Time Histories (EARTH), which was recently developed. Three independent error measures that associated with physically meaningful characteristics (phase, magnitude, and slope) were proposed.

With the increasing demands of developing vehicles for global markets, different regulations and public domain tests need to be considered simultaneously for side impact. Various side impact countermeasures, such as side airbags, door trim, energy absorbing foams etc., are employed to meet multiple side impact performance requirements. However, it is quite a challenging task to design a balanced side impact restraint system that can meet all side impact requirements for multiple crash modes. This paper presents an integrated multi-objective optimal design and robustness assessment framework for vehicle side impact restraint system design.

Computer Aided Engineering (CAE) has become a vital tool for product development in automotive industry. Various computer models for occupant restraint systems are developed. The models simulate the vehicle interior, restraint system, and occupants in different crash scenarios. In order to improve the efficiency during the product development process, the model quality and its predictive capabilities must be ensured. In this research, an objective model validation metric is developed to evaluate the model validity and its predictive capabilities when multiple occupant injury responses are simultaneously compared with test curves. This validation metric is based on the probabilistic principal component analysis method and Bayesian statistics approach for multivariate model assessment. It first quantifies the uncertainties in both test and simulation results, extracts key features, and then evaluates the model quality.

Head restraint has become an important element in seat design due to the severity of neck injuries in rear-end collisions. The objective of this paper is to present an analytical and efficient approach to assist engineers in analyzing the design parameters of the seat and head restraint system. The CAE simulation models with Bio-RID dummy were assembled to correlate to 10 mph rear impact sled tests. The correlated models were then adopted in Design of Experiment (DOE) studies to explore all the significant design parameters influencing occupant neck injuries. Based on the results from the DOE studies, we are able to improve the seat and head restraint designs for reducing the risk of neck injuries in rear-end impacts.

Response surface methods have been widely used in robust design for reducing turn-around time and improving quality. That is, from a given set of CAE data (design-of-experiments results), many different robust optimization studies can be performed with different constraints and objectives without large, recurring, computation costs. However, due to the highly nonlinear and non-convex nature of occupant injury responses, it is difficult to generate high quality response surface models from them. In this paper, we apply a cross validation technique to estimate the accuracy of response surface models, particularly in the context of robustness assessment. We then decompose selected occupant injury responses into more fundamental signals before fitting surfaces to improve the predictivity of the response surface models. Real-world case studies on an occupant restraint system robust design problem are used to demonstrate the methodology.

Computational analysis of occupant safety has become an efficient tool to reduce the development time for a new product. Multi-body computer models (e.g. Madymo models) that simulate vehicle interior, restraint system and occupants in various crash modes have been widely used in the occupant safety area. To ensure public safety, many injury numbers, such as head injury criteria, chest acceleration, chest deflection, femur loads, neck load, and neck moment, are monitored. Deterministic optimization methods have been employed to meet various safety requirements. However, with the further emphasis on product quality and consistency of product performance, variations in modeling, simulation, and manufacturing, need to be considered.

In an attempt to make vehicle restraint systems more effective in protecting occupants, many advanced safety technologies have been introduced. These advanced technologies are mostly adaptive technologies. The ability of a restraint system to adapt itself to crash parameters like crash speed and type, occupant size, and belt-usage status, offers possible enhancements in occupant protection. Designing a restraint system boils down to the determination of the design variables of either the restraint technologies or vehicle interiors. A restraint system of adaptive technologies involves much more design variables than a restraint system containing only load-limited belts and dual stage inflators, possibly posing a challenge to safety engineers. In this paper, a genetic algorithm (GA) tailored for restraint system optimization will be presented.

Response surface methodologies (RSMs) have been proposed as surrogate models in vehicle design processes to gain insight and improve turnaround time for optimization and robust design. However, when studying the vehicle occupants during crash events, nonlinearities in responses, coupled with the relatively high dimensionality of vehicle design, can yield misleading results with little or no warning from the response surface algorithms. To ensure the accuracy and reliability of RSMs, fast and dependable error estimation procedures are essential for enlightening how well a response surface predicts highly nonlinear phenomena, given a limited number of model simulations. Such error estimation methods are also useful for providing guidance on how many simulation runs are needed for reliable RSM construction. In this paper, a fast cross validation error estimate procedure is first presented, applied to the multivariable adaptive regression spline (MARS) response surface method.

This paper focuses on the methodology development and application of reliability-based design optimization to a vehicle exhaust system under noise, vibration and harshness constraints with uncertainties. Reliability-based design optimization provides a systematic way for considering uncertainties in product development process. As traditional reliability analysis itself is a design optimization problem that requires many function evaluations, it often requires tremendous computational resources and efficient optimization methodologies. Multiple functional response constraints and large number of design variables add further complexity to the problem. This paper investigates an integrated approach by taking advantages of variable screening, design of experiments, response surface model, and reliability-based design optimization for problems with functional responses. A typical vehicle exhaust system is used as an example to demonstrate the methodology.

Computer modeling has played important roles and gained great momentum in product development as numerical methods, computer software and hardware technologies advance rapidly. Computer models (e.g. MADYMO) that simulate vehicle interior, restraint system and occupants in various crash modes have been widely used to improve occupant safety. However, to build good occupant models, engineers often have to spend tremendous time on model correlation. The challenge of model correlation for occupant safety is that it requires matching numerous injury curves with tests, for examples: head G, chest G, chest deflection, shoulder belt load, femur loads, neck load and moment. Traditionally, this model correlation task is done by a trial and error method. This paper attempts to solve the problem systematically by using a genetic algorithm. It demonstrates that the genetic algorithm is a valuable optimization tool to obtain a high quality MADYMO model.

With the continuous improvement of powerful computers, vehicle structural designs have been addressed using computational methods, resulting in more efficient development of new vehicles. Most simulation-based optimization generates deterministic optimal designs without considering variability effects in modeling, simulation, and/or manufacturing. This paper presents a new hybrid stochastic optimization method for vehicle side impact design. Nonlinear response surface models are employed as the ’real’ models for the side impact related performance functions to conduct this study. The main goal is to maintain or enhance the vehicle side impact performance while minimizing the vehicle weight under various uncertainties. The new method alleviates the computational burden of excessive model evaluations by estimating the objective and constraint functions during the optimization process through a reweighting approach.