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In making driver workload assessments, it is important to evaluate the driver's level of brain activity because the operation of a motor vehicle presumably involves higher-order brain functions. Driving on narrow roads in particular probably imposes a load on the driver's brain functions because of the need to be cognizant of the tight space and to pay close attention to the surroundings. Test vehicles were fitted with a functional near-infrared spectroscopy (fNIRS) system for measuring bloodstream concentrations at 32 locations in the frontal lobe of the participating drivers in order to evaluate their levels of mental activity while driving on narrow roads. The results revealed significant increases in cerebral blood flow corresponding to the perceived workload. This suggests that increases in cerebral blood flow can be used as an effective index for estimating mental workloads.

In today's business climate rapid access to, and implementation of, new technology is essential to enhance competitive advantage. In the past, universities have been used for research contracts, but to fully utilize the intellectual resources of education institutions, it is essential to approach these relationships from a new basis: alliance. Alliances permit both parties to become active participants and achieve mutually beneficial goals. This paper will examine the drivers and challenges for industrial -- university alliances from both the industrial and academic perspectives.