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This paper describes the design and application of a business simulation to help train employees about the new business model and culture that for an automotive supplier company that designs connected vehicle and other advanced electronic products for the automotive industry. The simulation, called SIM-i-TRI, is a three to four day collaborative learning activity that simulates the executive, administrative, engineering, manufacturing, and marketing functions in three divisions of a manufacturer that supplies parts and systems to customers in industries similar to the automotive industry. It was originally designed to support the new employee orientation at the Tier 1 supplier and to provide the participants a safe environment to practice the lessons from the orientation. The simulation has been used several times a month in the US, England, and Germany for over four years.

Nowadays, the automotive industry is experiencing the advent of unprecedented applications with connected devices, such as identifying safe users for insurance companies or assessing vehicle health. To enable such applications, driving behavior data are collected from vehicles and provided to third parties (e.g., insurance firms, car sharing businesses, healthcare providers). In the new wave of IoT (Internet of Things), driving statistics and users’ data generated from wearable devices can be exploited to better assess driving behaviors and construct driver models. We propose a framework for securely collecting data from multiple sources (e.g., vehicles and brought-in devices) and integrating them in the cloud to enable next-generation services with guaranteed user privacy protection.

As intelligent automated vehicle technologies evolve, there is a greater need to understand and define the role of the human user, whether completely hands-off (L5) or partly hands-on. At all levels of automation, the human occupant may feel anxious or ill-at-ease. This may reflect as higher stress/workload. The study in this paper further refines how perceived workload may be determined based on occupant physiological measures. Because of great variation in individual personalities, age, driving experiences, gender, etc., a generic model applicable to all could not be developed. Rather, individual workload models that used physiological and vehicle measures were developed.