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Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Can you become a visionary or are you born one? How does a visionary capture an opportunity and makes it a successful business? Are engineers more qualified to solve technical problems or run companies? SAE's "The Visionary's Take" addresses these and many other questions, by talking directly with those who have dared to tackle difficult engineering problems, and create real-life products out of their experience. In these short episodes, Sanjiv Singh and Lyle Chamberlain, respectively CEO and Chief Engineer from Near Earth Autonomy, talk about their experience in creating a brand-new company in the UAV world. Founded in 2011, Near Earth Autonomy brought together a group of engineers and roboticists, looking for unconventional solutions to very hard logistics problems, presenting danger to human life. The answers were developed by pushing technology to a higher level, testing quickly and often, and keeping an open mind to alternative ways of framing engineering challenges.

Can you become a visionary or are you born one? How does a visionary capture an opportunity and makes it a successful business? Are engineers more qualified to solve technical problems or run companies? SAE's "The Visionary's Take" addresses these and many other questions, by talking directly with those who have dared to tackle difficult engineering problems, and create real-life products out of their experience. In these short episodes, Sanjiv Singh and Lyle Chamberlain, respectively CEO and Chief Engineer from Near Earth Autonomy, talk about their experience in creating a brand-new company in the UAV world. Founded in 2011, Near Earth Autonomy brought together a group of engineers and roboticists, looking for unconventional solutions to very hard logistics problems, presenting danger to human life. The answers were developed by pushing technology to a higher level, testing quickly and often, and keeping an open mind to alternative ways of framing engineering challenges.

Understanding in-use fleet operating behavior is of paramount importance when evaluating the potential of advanced/alternative vehicle technologies. Accurately characterizing real world vehicle operation assists in properly allocating advanced technologies, playing a role in determining initial payback period and return on investment. In addition, this information contributes to the design and deployment of future technologies as the result of increased awareness regarding tractive power requirements associated with typical operating behavior. In this presentation, the concept of vehicle duty cycles and their relation to advanced technologies will be presented and explored. Additionally, current research attempts to characterize school bus operation will be examined, and existing computational analysis and evaluation tools associated with these efforts discussed. Presenter Adam Duran, National Renewable Energy Laboratory

The automotive industry is in a time of great innovation. As a result of policy initiatives, car companies must build and market low or zero emission vehicles (ZEVs) such as plug-in hybrids (the Volt) and battery electric vehicles (the Leaf). Consumer interest in these types of vehicles does not, however, match the necessary sales that automotive OEMs are being held to. I will present consumer data that informs both the OEMs and public policy and demonstrate how the electrification of the fleet is the greatest marketing challenge the world has seen. Presenter Stephen Popiel, Synovate Motoresearch

TAUPE is a collaborative research project co-funded by the European Commission in the framework of the Seventh Framework Programme (FP7). It addresses the aeronautic sector and is composed of 17 partners from 6 European countries. The project lasts 3,5 years (September 2008 ? February 2012), is led by Safran Engineering Services (Labinal, SAFRAN Group) and has a budget of 5.5M?. The project aims to simplify the electrical architecture of aircraft and to reduce the length and mass of cabling by introducing PLC (PowerLine Communication) or PoD (Power over Data) technologies inside the aircraft. Both technologies essentially aim to supply power and data over the same cable.

Toyota is committed to the development of advanced powertrains to help address concerns with future oil supplies, the impacts of increased carbon dioxide emissions, and air pollution. Towards that end Toyota is planning to bring to market in 2012 a plug-in hybrid vehicle, a short range electric vehicle, a long range electric vehicle and in the 2015 timeframe hydrogen powered fuel cell vehicle. This presentation will focus on our electric vehicle plans and the challenges with bringing electric vehicle to the market. From the 2010 Alt Fuels Study, Toyota has identified that two key barriers for EV adoption are the times to charge the vehicle, and electricity cost. The study finds that the current infrastructure could be sufficient for most driving needs but EV drivers will still need to alter their driving habits slightly.

In the pursuit of a sustainable transportation systems, Toyota is considering a comprehensive approach pursuing multiple advanced technologies to address three primary issues: GHG, Petroleum Use, and Air Quality. Vehicles must be ready for and affordable to the mass market to provide the customer choices to meet their transportation needs whether it is EV's, Hybrids, Plug-In Hybrids or Fuel Cell Hydrogen Hybrids. Our studies have shown that EVs have the potential to provide significant improvements in energy utilization especially combined with other advanced technologies. Toyota believes that a combination of these technolgies will provide complementary solution that enables a sustainable transportation system. Presenter Takehito Yokoo, Toyota Motor Corporation

The conference of choice for the sharing of technical knowledge and networking for the global on-road and off-road commercial vehicle industry. To learn more about this industry driven and industry relevant event, visit www.sae.org/events/comvec

There are now a wide variety of Hybrid and Electric Vehicles in or near production. They reduce or displace petroleum consumption with of various combinations of conventional IC engine, mechanical transmission, liquid fuel storage, electrical energy storage, electrical and electro-mechanical energy conversion, and vehicle-to-grid energy interface. These Electrified types of vehicles include Mild Hybrid, Full Hybrid, Plug-In Hybrid, Extended Range Electric, and Battery Electric. Some types differ in their actual usability for the real mixes of driving trips, and further that differ in their effectiveness to reduce or displace fuel in actual real world driving use. Vehicle size is also a factor in total vehicle utility in transporting people. If we may segment drivers by their driving needs, in each segment, we see a particular type of electrified vehicle that is better suited than others at minimizing fuel cost and petroleum consumption for the purposes of transporting people.

There has recently been a great deal of hypothesizing and prognosticating about the security of supply of the rare earths for the non-Chinese OEM automotive industry. The pundits and industry analysts have warned of demand destruction by substitution driven by sustained high prices as well as due to supply interruptions. What has been overlooked for the most part is that the issue is not about all of the rare earths; it is just about some of them, the critical rare earths. And even in that category there are two separate issues: 1) Is there enough production of the light rare earth, neodymium, to sustain current demand and can its non-Chinese production grow to meet expected non-Chinese demand? and 2.) Is there even enough production of the heavy rare earths, dysprosium and terbium, to meet current Chinese demand and is it possible to produce dysprosium a.) Outside of China, and b.)

The presentation offers a brief history of the electric vehicle and parallels the realities of those early vehicles with the challenges and solutions of the electrified vehicles coming to market today. A technology evolution for every major component of these vehicles has now made this mode of transportation viable. The Focus Electric is Ford's first electric passenger car utilizing the advanced technology developments to meet the needs of electric car buyers in this emerging market. Presenter Charles Gray, Ford Motor Co.

Despite significant investment by both government and industry, the electric vehicle is not achieving the market share needed to make a significant impact on carbon emissions and energy independence. This presents some particular questions to policymakers and manufacturers; how to overcome the barriers to development and adoption in a tough economic climate? how can industry be encouraged to develop electric vehicle technology that meets consumers performance and pricing needs and how can consumers be encouraged to buy? The dramatic reductions in CO2 emissions required by international law present some formidable targets that need to be met over the coming two decades. How can we accelerate EV adoption to help achieve them?

The aim of this paper is to analyse the quantitative impact of fuel sulphur content on particulate oxidation catalyst (POC) functionality, focusing on soot emission reduction and the ability to regenerate. Studies were conducted on fuels containing three different levels of sulphur, covering the range of 6 to 340 parts per million, for a light-duty application. The data presented in this paper provide further insights into the specific issues associated with usage of a POC with fuels of higher sulphur content. A 48-hour loading phase was performed for each fuel, during which filter smoke number, temperature and back-pressure were all observed to vary depending on the fuel sulphur level. The Fuel Sulphur Content (FSC) affected also soot particle size distributions (particle number and size) so that with FSC 6 ppm the soot particle concentration was lower than with FSC 65 and 340, both upstream and downstream of the POC.

JLR is on track to develop stop-start, parallel hybrid and plug-in parallel hybrid vehicles in the next few years. Plug-in hybridization is arguably the most suitable technology for large, premium luxury vehicles for the foreseeable future. Range_e is a UK based demonstrator for a plug-in hybrid system and has brought into sharp focus the attribute issues and wider challenges that need to be taken into consideration when moving towards production. Presenter Paul Bostock, Jaguar Land Rover

Hybrid Electric Drive (HED) provides the potential to improve military vehicle capabilities beyond the well understood fuel economy benefits. Additional HED benefits for military operations can be realized in the areas of mobility, survivability, lethality, power generation and maintainability. General Dynamics Land Systems (GDLS) continues to demonstrate significant advantages that HED can offer to military vehicle platforms. This presentation will focus on the advanced military capabilities provided by HED utilizing in-hub wheel motors and include a summary of GDLS demonstrator vehicles with integrated HED. Presenter Andrew Silveri, GENERAL DYNAMICS LAND SYST

Honda's technology applied to CR-Z HEV propulsion system. Presenter Takeo Nishibori, Honda R&D Co., Ltd.

The energy crisis and rising gas price in the 2000s led to a growing popularity of hybrid vehicles. Hyundai-Kia Motors has been challenging to develop the new efficient eco-technology since introducing the mild type compact hybrid electric vehicle for domestic fleet in 2004 to meet the needs of the increasing automotive-related environmental issues. Now Hyundai has recently debuted a full HEV for global market, Sonata Hybrid. This system is cost effective solution and developed with the main purpose of improving fuel consumption and providing fun to drive. Presenter Seok Joon Kim, Hyundai Motor Company

The U.S. Environmental Protection Agency (EPA) contracted with FEV, Inc. to estimate the per-vehicle cost of employing selected advanced efficiency-improving technologies in light-duty motor vehicles. The development of transparent, reliable cost analyses that are accessible to all interested stakeholders has played a crucial role in establishing feasible and cost effective standards to improve fuel economy and reduce greenhouse gas (GHG) emissions. The FEV team, together with engineering staff from EPA's National Vehicle and Fuel Emissions Laboratory, and FEV's subcontractor, Munro & Associates, developed a robust costing methodology based on tearing down, to the piece part level, relevant systems, sub-systems, and assemblies from vehicles ?with and without? the technologies being evaluated.

As a result of recommendation from the Augustine Panel, the direction for Human Space Flight has been altered from the original plan referred to as Constellation. NASA's Human Exploration Framework Team (HEFT) proposes the use of a Shuttle Derived Heavy Lift Launch Vehicle (SDLV) and an Orion derived spacecraft (salvaged from Constellation) to support a new flexible direction for space exploration. The SDLV must be developed within an environment of a constrained budget and a preferred fast development schedule. Thus, it has been proposed to utilize existing assets from the Shuttle Program to speed development at a lower cost. These existing assets should not only include structures such as external tanks or solid rockets, but also the Flight Software which has traditionally been a ?long pole? in new development efforts. The avionics and software for the Space Shuttle was primarily developed in the 70's and considered state of the art for that time.