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Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

The field of motor vehicle rollover research and testing has been one of multiple and varied approaches, dating back to at least the 1930's. The approach has been as simple as tipping a vehicle over at the top of a steep hill ( Wilson et al., 1972 ), to as complex as releasing a vehicle from an elevated roll spit mounted to the rear of a moving tractor and trailer ( Cooper et al., 2001 and Carter et al., 2002 ). Presenter Peter Luepke, P Luepke Consulting

This session covers topics regarding new CI and SI engines and components. This includes analytical, experimental, and computational studies covering hardware development as well as design and analysis techniques. Presenter Sung Hoon Lee, Hyundai Motor Co.

Main topics are the development and the build-up of an 18ton hybrid truck with a parallel hybrid drivetrain. With this truck it is possible to drive up to 3 kilometers in the pure electric driving mode. Presenter Andreas Eglseer, Engineering Center Steyr GmbH & Co. KG

EGR coolers are used in combustion engines to reduce NOx emissions. However, heat transfer in these coolers also results in thermophoresis-temperature-gradient driven motion of suspended particles towards cooler regions-which leads to significant soot deposition. Presenter Meisam Mehravaran

Some the OBD-II regulations have been around for a long time or seem to be intuitively obvious. It is easy to assume to assume that everyone knows how to implement them correctly, that is, until someone actually reads the words and tries to do it. Most often, these issues come up when modifying existing OBD features, not when creating completely new ones. This presentation contains a few examples of features that should have been easy to implement, but turned out not to be easy or simple. Presenter Paul Algis Baltusis, Ford Motor Co.

From 2009 until present Toyota has had a demonstration program of Prius PHV which is comprised of 600 vehicles throughout Japan, Europe and in the US. The vehicles were given to government agencies, corporations, utility companies and private individuals to use. With these demo units Toyota wanted to understand the market reaction and real world impact of plug-in technology on gasoline displacement with increased use of electricity as a fuel. This presentation shows that approximately 50% of fuel was saved using the PHVs in the US. An experiment in Toyota City shows that if public infrastructure is optimized to be convenient and located where people normally park, there is a potential to achieve an ideal fuel savings of 61%. The demonstration program shows that plug-in technology in fact saves fuel and that the proper infrastructure can optimize the fuel savings of plug-in hybrids. Presenter Avernethy Francisco, Toyota

Software usability is a quality attribute defined as ?the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specific context of use? (ISO 9241, 1998), usability is also referred to as ?quality in use? (ISO 14598, 1999). Presenter Anabell Beltran, Stoneridge Electronics North America

Traditionally, an in-vehicle map consists of only one type of data, tailored for a single user function. For example, the navigation maps contain spatial information about the roads. Presenter Peter Nordin, Link�ping University

Need for worldwide harmonization of regulations. Presenter James Vondale, Ford Motor Co.

Update on light-duty regulations. Presenter Michael J. McCarthy, California Air Resources Board

Toyota is committed to the development of advanced powertrains to help address concerns with future oil supplies, the impacts of increased carbon dioxide emissions, and air pollution. Towards that end Toyota is planning to bring to market in 2012 a plug-in hybrid vehicle, a short range electric vehicle, a long range electric vehicle and in the 2015 timeframe hydrogen powered fuel cell vehicle. This presentation will focus on our electric vehicle plans and the challenges with bringing electric vehicle to the market. From the 2010 Alt Fuels Study, Toyota has identified that two key barriers for EV adoption are the times to charge the vehicle, and electricity cost. The study finds that the current infrastructure could be sufficient for most driving needs but EV drivers will still need to alter their driving habits slightly.

Research in plug in vehicles (PHEV and BEV) has of course been ongoing for decades, however now that these vehicles are finally being produced for a mass market an intense focus over the last few years has been given to proper evaluation techniques and standard information to effectively convey efficiency information to potential consumers. The first challenge is the development of suitable test procedures. Thanks to many contributions from SAE members, these test procedures have been developed for PHEVs (SAE J1711 now available) and are under development for BEVs (SAE J1634 available later this year). A bigger challenge, however, is taking the outputs of these test results and dealing with the issue of off-board electrical energy consumption in the context of decades-long consumer understanding of MPG as the chief figure of merit for vehicle efficiency.

We report here results from first year of the BMW MINI E deployment. BMW deployed 450 MINI E?s to North America. Nearly 50% were leased by households in Los Angeles and the New York area. PH&EV Center researchers surveyed MINI E drivers throughout their year with the vehicles, focusing on the experiences of 50 households who volunteered for more detailed interviews. We report here their experiences with driving electric vehicles, adaptions to daily range limitations, and using electricity as a fuel. Presenter Thomas Turrentine, Univ. of California-Davis

With the introduction of the Chevrolet Volt, the Electrification of the Automobile begins in earnest, by offering a car that runs off of grid energy that has mass market appeal. The Volt offers a vehicle which is driven primarily by electricity under ?real world? driving conditions, while not presenting the driver with inconvenient choices about range and recharge time, or the disconcerting experience of a real possibility of becoming stranded. The Voltec powertrain arrangement enables the Volt to be an Extended Range Electric Vehicle, or E-REV and gives full performance utilizing only electrical energy from the grid for most driving, and a seamless transition to gasoline energy for longer and less frequent trips to maintain full vehicle utility. General Motors and its suppliers has had to the lead developments of fundamental component technologies that were not addressed by earlier, more simple hybridization work.

Evolving the current state of the art Hybrid Technology for vehicles with plug-in capability will yield three significant results, the displacement of petroleum with electricity for transportation, improved efficiency and reduced emissions. As the technology evolves from the Ford Escape Hybrid Plug-In demo fleet, Ford is in the final stages of development of the C-Max Energi, which will be delivered in 2012 as a highly efficient, full purpose vehicle designed to meet customer expectations without compromise. Presenter Charles Gray, Ford Motor Co.

Powertrain Systems development is facing unprecedented challenges driven by the convergence of many factors: increasing government regulations for tailpipe emissions, diagnostics and fuel economy, increased competition, shorter development cycles, and tighter program budgets. Using telematics and information technology to automate the evaluation of a system�s robustness enables engineers to focus their time on problem areas during their normal development process and launch with quality. This presentation will use real world examples to detail how this methodology was jointly applied by Control-Tec and Ford Motor Company to identify and improve the system performance of Ford�s Air-Fuel Imbalance Monitor before production. Presenter Bill Leisenring, Control-Tec LLC

OBD requirements for aftertreatment system components require monitoring of the individual system components. One such component can be an NH3-SCR catalyst for NOx reduction. An OBD method that has been suggested is to generate positive or negative spikes in the inlet NH3 concentration, and monitor the outlet NOx transient response. A slow response indicates that the catalyst is maintaining its NH3 storage capacity, and therefore it is probably not degraded. A fast response indicates the catalyst has lost NH3 storage capacity, and may be degraded. The purpose of the work performed at Southwest Research Institute was to assess this approach for feasibility, effectiveness and practicality. The presentation will describe the work performed, results obtained, and implications for applying this method in test laboratory and real-world situations. Presenter Gordon J. Bartley, Southwest Research Institute

Silicones have been utilized in multiple industries in the last 50 years and their applications are still expanding as technology grows. Ice phobic coatings, as an example, have been utilized on lock walls, navigation channels, wind turbines, hydropower intakes, and aircraft. Without protection these applications have a high risk of failure in the functions they perform. For example, ice build up on an aircraft?s aerodynamic surfaces increases drag which reduces lift during flight operations. Utilizing a silicone ice phobic coating significantly reduces the adhesion of ice to aerodynamic surfaces. Compared to other polymeric materials, silicones are known for their broad operating temperature range and lend themselves to excellent performance in a variety of harsh environments. Especially in low temperatures where ice adhesion is a concern, silicones retain their elastomeric physical properties and low modulus.