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This paper presents results of a three-phase research project aimed at understanding how future automotive interior materials should be selected or designed to satisfy the needs of the customers. The first project phase involved development of 22 five-point semantic differential scales to measure visual, visual-tactile, and evaluative characteristics of the materials. Some examples of the adjective pairs used to create the semantic differential scales to measure the perceptual characteristics of the material are: a) Visual: Light vs. Dark, Flat vs. Shiny, etc., b) Visual-Tactile: Smooth vs. Rough, Slippery vs. Sticky, Compressive vs. Non-Compressive, Textured vs. Non-Textured, etc., c) Evaluative (overall perception): Dislike vs. Like, Fake vs. Genuine, Cheap vs. Expensive, etc. In the second phase, 12 younger and 12 older drivers were asked to evaluate a number of different automotive interior materials by using the 22 semantic differential scales.

This study was conducted to develop and validate a multidimensional measure of shift quality as perceived by drivers during kick-down shift events for automatic transmission vehicles. As part of the first study, a survey was conducted among common drivers to identify primary factors used to describe subjective gear-shifting qualities. A factor analysis on the survey data revealed four semantic subdimensions. These subdimensions include responsiveness, smoothness, unperceivable, and strength. Based on the four descriptive terms, a measure with semantic scales on each subdimension was developed and used in an experiment as the second study. Twelve participants drove and evaluated five vehicles with different gear shifting patterns. Participants were asked to make kick-down events with two different driving intentions (mild vs. sporty) across three different speeds on actual roadway (local streets and highway).

Nowadays, the automotive industry is experiencing the advent of unprecedented applications with connected devices, such as identifying safe users for insurance companies or assessing vehicle health. To enable such applications, driving behavior data are collected from vehicles and provided to third parties (e.g., insurance firms, car sharing businesses, healthcare providers). In the new wave of IoT (Internet of Things), driving statistics and users’ data generated from wearable devices can be exploited to better assess driving behaviors and construct driver models. We propose a framework for securely collecting data from multiple sources (e.g., vehicles and brought-in devices) and integrating them in the cloud to enable next-generation services with guaranteed user privacy protection.

The automotive interior suppliers are challenged to develop materials, that not only perform functionally, but also provide the right combination sensory experience (e.g. visual appeal, tactile feeling) and brand differentiation at very competitive costs. Therefore, the objective of this research presented in this paper is to develop a methodology that can be used to measure customer perception of interior materials and to come up with a unique system for assessing value of different interior materials. The overall methodology involves the application of a number of psychophysical measurement methods (e.g. Semantic Differential Scaling) and statistical methods to assess: 1) overall customer perceived quality of materials, 2) elements (or attributes) of perception, and 3) value of materials from OEM's viewpoint in terms of the measurement of perception of quality divided by a measure of cost.